Regarding:
size_t totalProcessesMatched = 0;
size_t totalProcessesTerminated = 0;
...
printf("Info: total matching processes: %d, total terminated: %d.\n",
totalProcessesMatched,
totalProcessesTerminated);
the printf() is trying to output a int, but the variables to output are size_t which should be output using a %zu format specifier.
If you compiler is not telling you about these kinds of problems, then enable the warnings until it does.
regarding;
fprintf(stderr, "processkiller.exe PROCESS_NAME");
This would be 1) left in the stderr output stream because the format string does not have a \n on the end of it. 2) any program can be executed via any name so hard coding the name is a bad idea. Suggest:
fprintf(stderr, "%s PROCESS_NAME\n", argv[0] );
regarding:
fputs("Error: could not get the process snapshot.", stderr);
strongly suggest making use of the get_last_error() facility and printing the actual error text to stderr rather than some 'random' error message
regarding;
if (strcmp(entry.szExeFile, argv[1]) == 0) {
this does not compile because the statement:
#include <string.h>
is missing.